India's first buyer-side real estate platform.
Institutional intelligence. Zero builder commissions. AI-powered analysis across 1,500 parameters for every property we evaluate.
Every portal in Indian real estate works for the builder. Every broker is paid by the developer. Every channel partner has a commission target — not a client obligation. For decades, the Indian property buyer has walked into one of the largest financial decisions of their life — often ₹50 lakh to ₹5 crore — without a single professional in the room who was structurally, legally, and contractually on their side. PrimusProp exists to change that. Permanently.
A buyer-only advisory, end-to-end.
PrimusProp is India's first buyer-side real estate advisory platform. We represent buyers — only buyers — across the full 9-stage transaction lifecycle, from anonymous discovery to title registration and beyond.
We accept zero commission from builders, zero referral fees from developers, zero kickbacks from channel partners. Our only source of revenue is the buyer we serve. That single structural fact changes everything about how we operate, what we recommend, and whose interests we protect.
Institutional research. Powered by AI. At your service.
Every property, every micro-market, every recommendation — driven by our proprietary AI engine processing 1,500 distinct parameters across six intelligence layers.
What separates PrimusProp from every other advisory in India is not just whose side we are on — it is the depth of intelligence we bring to the decision. Every property we evaluate, every micro-market we analyse, and every recommendation we make is driven by our proprietary AI research engine — a framework that processes over 1,500 distinct parameters across every asset we assess. This is the quality of research that institutional investors — PE funds, family offices, REITs — apply to commercial acquisitions. We have built it for the individual buyer.
- Location Intelligence
Employment anchor density, infrastructure pipeline (metro, highway, expressway), freight corridor proximity, airport/logistics nodes, school & hospital catchment, water table risk, flood mapping, 30-year urban expansion trajectory.
- Asset Intelligence
Construction quality scoring, structural design, unit configuration efficiency, light & ventilation metrics, builder delivery history, RERA compliance record, litigation exposure, OC track record.
- Market Intelligence
Micro-market price velocity, absorption rates, unsold inventory overhang, rental yield history, HNI/institutional buying patterns, supply pipeline risk, circle-rate vs transaction-rate divergence across 50 cities.
- Financial Intelligence
True cost of ownership (stamp duty, GST, maintenance, society, fit-out), net yield after holding costs, CAGR under three scenarios, alternative asset comparison, tax efficiency for resident & NRI buyers.
- Legal Intelligence
4-tier title chain verification, encumbrance search, builder charge & debt position, RERA validity, approved plan vs construction, land use compliance, possession risk assessment.
- Risk Intelligence
Builder financial stress signals, project delay probability, litigation flags, micro-market demand fragility, geopolitical and regulatory risk overlays per city.
This is not a checklist. It is a living analytical engine, continuously updated with satellite imagery, RERA filings, tender data, employment announcements, infrastructure execution reports and pricing intelligence — across 50 Indian cities, 112 micro-zones and thousands of active projects. When we recommend an asset, it has passed through all 1,500 parameters. When we advise against one, we show you exactly why.
₹12+ lakh crore moves every year. The buyer has no one in the room.
Listing portals monetise by selling buyer data to brokers. The moment you express interest on any major platform, your phone number is sold as a lead — triggering 40 to 60 broker calls within 24 hours, most from agents paid to close, not to advise.
The broker model is structurally broken for buyers. Commissions flow from the developer, which means the agent's incentive is to sell what is available, not what is right. Legal diligence is optional. Valuation is guesswork. Negotiation is theatre.
Post-RERA, buyers have legal rights on paper. They have no institutional representation in practice.
The institutional investor buying commercial real estate deploys teams of analysts, lawyers and advisors before committing a rupee. The individual buyer purchasing a ₹2 crore flat — often the largest financial decision of their life — gets a broker with a floor plan PDF. PrimusProp closes that gap.
Five disciplines, one buyer mandate.
Every engagement runs through the same five-stage operating model — from anonymous discovery to title registration.
Before you reveal your identity to any builder or broker, we map the market on your behalf — surveying projects, comparing options, and building your shortlist while keeping your identity masked. Your phone number stays yours.
Our AI engine runs every shortlisted property through the full intelligence framework and delivers a scored, ranked output with clear recommendation and rationale. ROI potential and risk exposure, quantified before you visit a site office.
4-tier title and document diligence on every property we recommend — RERA verification, title chain, encumbrance checks, builder litigation history, OC status. What you don't know in a real estate transaction is always more expensive than what you do.
We negotiate directly with developers using verified comparables, absorption analysis and builder-specific intelligence on inventory pressure and financial position. The average buyer negotiates once in a decade. We negotiate every day.
From intent calibration and anonymous discovery through financial structuring, legal diligence, negotiation, agreement review, construction monitoring, possession, and registry — every stage with defined deliverables, document checklists, and milestone accountability.
₹1 crore deserves the same representation as a corporate acquisition.
- Urban Professionals & Business Owners
Making their first or second significant property purchase — who want institutional-grade analysis, not a broker's pitch.
- NRIs
Navigating the Indian market remotely from Canada, the US, the UAE or the UK — without a trusted, independent local partner accountable only to them.
- HNIs & Portfolio Investors
Building multi-city investment portfolios that require independent intelligence, verified valuations and yield-optimised asset selection.
- Families
Who have watched friends and relatives lose money to delayed projects, fraudulent builders, or encumbrances that a basic title check would have caught.
- Institutional Buyers
Family offices, PE funds and wealth management firms needing structured market intelligence, AVM-grade valuations and independent diligence at scale.
Not a portal. Not a broker. Not a bank.
We are not a portal. We do not list properties for developers. We are not a broker. We do not have a commission relationship with any builder, anywhere. We are not a legal firm, a bank, or a property management company.
We are the first platform in India that combines the structural independence of a buyer-only fiduciary with the analytical depth of an institutional research house — powered by AI, grounded in 1,500 parameters, deployed entirely in the buyer's interest.
In markets where buyer representation is mature — the United States, United Kingdom, Australia — a buyer agent is standard practice. The buyer pays a known fee. The advisor's loyalty is legally unambiguous. India has never had this. We are building it — with research infrastructure no Indian buyer has had access to before.
Built in Gurgaon. Built for India.
PrimusProp is a StartupXY venture, founded and operated from Gurgaon — the city that has seen more real estate cycles, more builder failures, more buyer losses, and more pricing complexity than perhaps any residential market in the country. That proximity is not incidental. We are expanding across India's 50 largest residential markets with the same buyer-first architecture, the same AI-powered research engine, the same zero-commission commitment, and the same belief:
"The buyer of a ₹1 crore flat in India deserves the same institutional protection as a PE fund acquiring a commercial tower."
The operating structure, not a marketing position.
Four promises that define how we work — contractual, not aspirational.
- We will never accept a commission from a builder.
Our revenue comes from the buyer we serve. Full stop.
- We will never sell your data to a broker.
Anonymous discovery, virtual numbers, revocable access.
- We will never recommend a property we have not fully analysed.
1,500 parameters. Six intelligence layers. Every time.
- We will never represent a seller or developer while representing you.
Buyer-only mandate. Signed. Contractual. Non-negotiable.
PrimusProp — Institutional intelligence. Buyer-side only. Every time.
Let's run your property through 1,500 parameters.
Anonymous discovery. Institutional analysis. Buyer-side representation — end to end.